Branding | Print | Packaging
Supladough
Industry
Food & Beverage
Deliverables
Logo, Branding, Menu, Packaging, Copywriting
Credits
Bradford Prairie, Sean Bacon
Objective
Supladough Bakeshop is a bakery café located in a trendy area in Metro Manila that has been on the up & coming in the last few years. Panaderia's are local, mom & pop bakeshops that are found all over the Philippines, especially in smaller towns. The common item sold is Pandesal, which is a traditional Filipino roll that is often eaten for breakfast and as a snack.
The goal was to take something that is so traditional and create a brand that was fun & modern without losing tradition.
Approach
First, the name itself is a play on words—Suplado means "snob" in tagalog, since the word snob is commonly used in the food scene, I decided to play off of the word and spell it using dough instead since it is a bakeshop. The brand's overall tone is playful and fun, which can be seen in witty copywriting that refrences Filipino culture & language as well as the color palette. The goal of Supladough Bakeshop was to create a brand that was fresh & exciting but felt like home to locals, while also attracting tourists/foreigners and giving them a taste of Filipino traditon.
